@article{Kovalchuk2024analysis,
author={Kovalchuk, M.A. and Remezov, A.K.},
title={Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers},
journal={Theoretical economics},
publisher={Yaroslavl State Technical University},
year={2024},
pages={67-75},
volume={0},
issue={12},
}