%0 Journal Article %T Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers %A Kovalchuk, M.A. %A Remezov, A.K. %K digital economy, education, digital transformation of education, personalized learning, skill, skills of the XXI century, competitiveness %J Theoretical economics %D 2024 %N 0 %P 8 %I Yaroslavl State Technical University