TY  JOUR
TI  Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers
KW  digital economy
KW  education
KW  digital transformation of education
KW  personalized learning
KW  skill
KW  skills of the XXI century
KW  competitiveness
JO  Theoretical economics
AU  Kovalchuk, M.A.
AU  Remezov, A.K.
PY  2024
IS  0
PB  Yaroslavl State Technical University