THE ROLE OF PERSONAL COMPETITION OF THE TECHNICAL UNIVERSITY GRADUATE IN THE LOCAL LABOUR MARKET
Abstract and keywords
Abstract (English):
In terms of market relations the problem of competitiveness is revealed through the relationships of various subjects of economic activity. Many researchers study it at the interdisciplinary level. However, graduate’s personal competitiveness in the labour market is understudied scientifically. When graduates of a technical university enter the local labour market, this factor becomes the main one. Therefore, the issue of assessing the level of young specialists’ personal competitiveness is very relevant. The paper concerns with the social phenomenon of personal competitiveness including both personal and acquired components. During this particular study on the personal competitiveness of Yaroslavl State Technical University (YSTU) students’ level, we defined the role of the technical university graduate personal competition in the local labour market. The purpose of the study is to assess the role of personal competitiveness of YSTU students in the local labour market during their employment. The objective of the study was to identify the motivation of employment as a factor of personal competitiveness. The main hypothesis is the assumption that at employment stage the level of personal competitiveness is the main factor determining the competitiveness of YSTU graduates. The most appropriate research method is the method of sociological survey through Google forms. The validity of the results was ensured by the sample size of 10% of sampling population size. The results of the empirical research presented made it possible to achieve the study goal and confirm its general hypothesis. Based on the data obtained, the paper describes the level of personal competitiveness of YSTU students.

Keywords:
COMPETITIVENESS, LABOUR MARKET, PERSONAL COMPETITION, COMPETENCE, PERSONAL COMPETITIVE ADVANTAGES, HEREDITARY COMPETITIVE ADVANTAGES, IMPERFECT COMPETITION, STANDARD OF LIVING, RELEVANCE, MOTIVATION
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