The features of the development of the local healthcare services market: analysis of demand for paid service

Irina Popova; Anna Zhilina; Aleksey Zorin

doi:10.52957/2782-1927-2025-6-4-52-60

JEL

A14

THE FEATURES OF THE DEVELOPMENT OF THE LOCAL HEALTHCARE SERVICES MARKET: ANALYSIS OF DEMAND FOR PAID SERVICE The features of the development of the local healthcare services market: analysis of demand for paid service

АА Аа

Published in JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS · Pages 52–60 · Rubric: INDUSTRY COMPETITIVENESS

DOI: https://doi.org/10.52957/2782-1927-2025-6-4-52-60

Received: 05.11.2025 Accepted: 10.12.2025 Published: 13.12.2025 Language of publication: ENG

Authors

Irina Popova

ORCID

Anna Zhilina

ORCID

Aleksey Zorin

ORCID

Irina Popova

Academic degree: doctor of sociological sciences

Science rang: professor

Yaroslavl State Technical University Russian Federation · Yaroslavl

ORCID

Anna Zhilina

Academic degree: candidate of medical sciences

Yaroslavl State Medical University Russian Federation · Yaroslavl

ORCID

Aleksey Zorin

Academic degree: candidate of economic sciences

Science rang: docent

Kostroma State Agricultural Academy

ORCID

ABSTRACT

Healthcare sector is a key indicator of socio-economic development and the population quality of life. Healthcare organisations traditionally play a significant role, providing both access to the healthcare services and improving public health. The sector is a special area of economic relations. Indeed, on this market, the healthcare services is a good. An analysis of the healthcare services market dynamics shows a steady increase in the volume of paid services. Recently, there is an increase in the share of paid healthcare services in the total volume. It indicates a growing demand for high-quality medical services. The formation and development of the healthcare services market in Russia is a complex and multifaceted process. It requires an integrated approach. The successful development of this sector depends on addressing existing problems and implementing management decisions. However, the market of paid healthcare services is currently developing in Russia. Its further development includes improving the quality of care, increasing the availability of modern medical technologies, and ensuring the competitiveness of Russian medical institutions. Meanwhile, the share of commercial medical organisations is growing with every passing year. Nevertheless, the development of paid healthcare services market is quite slow due to a reduction in effective demand and a shortage of qualified specialists. The purpose of the research is to define the ratio of supply and demand in this market: the need for health ensures demand for medical services. The major method of an empirical study is a sociological survey. According to the research results, demographic changes, technological innovations, and the level of government support determine the development of the private healthcare services market. The trends identified indicate a natural transition towards the use of paid healthcare services.

KEYWORDS

healthcare; paid services market; quality of life; health capital; effective demand; need for health

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shkiotovsv@ystu.ru

Executive editor

Maksim Markin

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Scientific consultant

Valery Gordeev

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This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International Creative Commons

GOST

Popova I. V., Zhilina A. N., Zorin A. V. The features of the development of the local healthcare services market: analysis of demand for paid service // . 2026. pp. 52-60. DOI: https://doi.org/10.52957/2782-1927-2025-6-4-52-60. (Date of access 19.08.2026).

MLA

Irina Popova, Zhilina A. N., Zorin A. V.. "The features of the development of the local healthcare services market: analysis of demand for paid service." (2026): 52-60. DOI: https://doi.org/10.52957/2782-1927-2025-6-4-52-60.

APA

Popova I. V., Zhilina A. N., Zorin A. V. (2026). The features of the development of the local healthcare services market: analysis of demand for paid service. , 52-60. https://doi.org/10.52957/2782-1927-2025-6-4-52-60

Chicago

Irina Popova, Zhilina A. N., Zorin A. V.. "The features of the development of the local healthcare services market: analysis of demand for paid service." , no. (2026): 52-60. https://doi.org/10.52957/2782-1927-2025-6-4-52-60.

WIKI

{{cite journal | author = Popova I. V., Zhilina A. N., Zorin A. V. | title = The features of the development of the local healthcare services market: analysis of demand for paid service | journal = | year = 2026 | pages = 52-60 | doi = 10.52957/2782-1927-2025-6-4-52-60 }}

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THE FEATURES OF THE DEVELOPMENT OF THE LOCAL HEALTHCARE SERVICES MARKET: ANALYSIS OF DEMAND FOR PAID SERVICE The features of the development of the local healthcare services market: analysis of demand for paid service

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